Stephen Deuchar, director of the Art Fund, said: "We're extremely excited to be part of Somerset's campaign to acquire this extraordinary treasure. To think that this pot packed full of coins lay buried beneath the soil for almost 2,000 years - it really is incredible."
T. Sam N. Moorhead, British Museum advisor for Iron age and Roman coins, is convinced it was an offering never meant to be retrieved, not a giant piggy bank, and the the weight was the point: the gods liked metal and plenty of it. The people gave the greatest weight they could accumulate, and coins were the easiest source when they couldn't get their hands on the bronze axe heads or swords and shields their ancestors had buried or thrown into rivers.
The Art Fund will launch a special website for the hoard later this week, but donations can be offered now through email@example.com.